Lynne Greenfeld, a junior employee, came up with the Flamin’ Hot name and helped develop the product. “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity. That doesn’t mean we don’t celebrate Richard, but the facts do not support the urban legend.”įrito-Lay said the origin story is much simpler and far less inspirational: The idea for Flamin’ Hot Cheetos originated in 1989 at Frito-Lay’s headquarters in Plano, Texas, as a way to compete with spicy snacks sold in the Midwest. “None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay said in a statement. L-R: Actress Annie Gonzalez, producer DeVon Franklin, director Eva Longoria, actor Jesse Garciaīased on interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself, the Los Angeles Times found that Montañez’s story is totally false. Here’s what we do know: per the Times, Montañez did work as a machinist operator in the Rancho Cucamonga Frito-Lay plant in the 1990s.He did pitch a spicy snack to executives however, according to the Times, that product was Flamin’ Hot Popcorn, part of the existing Flamin’ Hot line. You may have to select a menu option or click a button.The problem is, after the movie was announced in 2019, Cheetos reached out to the producers to let them know the story wasn’t true. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. On Wednesday, 12-packs of Cheetos Mac ‘n Cheese were available for delivery on for 11.76. You’ll usually find this icon in the upper right-hand corner of your screen. According to the announcement, the suggested retail price is 98 cents per box.
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